A Selection of my Favourite Car Commercials – Citroen: Alive with technology

The next instalment of my favourite car commercials is another golden oldie from the mid 2000s. To help generate interest in the new Transformer movie being released, Citroen teamed up with their production team to come up with a joint project. The output of this project was a distinctly attention grabbing short commercial where a conventional Citroen C4 transforms into a giant robot we all remember fondly from our youths. The transformer then proceeds to break dance to some catchy music displaying the (at the time) amazing visual effects people could look forward to in the movie. The main draw of this commercial is the graphic analogy of the technology embedded within a Citroen displaying it as being truly advanced whilst also generating interest for the forthcoming movie. I thought it was a truly unique collaboration and a mighty successful piece of advertising, I hope you enjoy it.