Passenger vehicles are a huge industry across the globe account for near enough a trillion dollars of revenue per year which is set to increase in the future. Not surprisingly this level of economic activity brings with it a hefty level of competition to attract new customers by either bringing them into the market or acquiring them from competitors. Not only must automotive manufacturers make desirable products but they must also market them effectively to potential customers.
With this level of money at stake, even increasing your market share by 1% can bring in 100s of millions of dollars of additional revenue. With this in mind the automotive industry invests heavily in advertising their products bringing in top marketing talent to come up with attention grabbing commercials. Some of these commercials that have come out over the years have been truly amazing and I’ve started to collect a few of the best on my Youtube account. Over the coming few weeks I’ll be posting my favourites for you to enjoy. Today’s instalment, keeping with the theme of this blog, is a thought provoking piece from Nissan that also pokes some fun at one of their nearest rivals, I hope you enjoy.
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